Stepping up the game on innovation is not a quick fix. Sustained action is needed in multiple areas. The following ten action areas are important for the Indian IT/BPM industry to unlock its innovation potential:
Clearly, innovation is an imperative for the Indian IT/BPM industry in the digital age, whether it is for the larger companies, start-ups or product companies. There needs to be a call to action to leaders and companies to spark and sustain significant innovation journeys in their organizations. Equally, it is a challenge and responsibility for industry bodies like NASSCOM to help create an ecosystem that ignites a culture of innovation.
Additionally, innovation is a critical requirement for every industry in the digital age. In fact, technology, customer experience and business model innovation constitute the entire foundation of the digital age. I believe lessons from this chapter are widely applicable in other industries too.