There are four types of innovation: process, product, customer experience and business model. The Indian IT/BPM industry has done well in the first type of innovation (process) but has struggled to be innovative in the other three. That raises the question as to why the industry has not realized its innovation potential, despite the market imperative for innovation being so strong and the industry having so many of the required ingredients in place.
There are five key issues that have hampered progress on this front: